The beginning of the twentieth century was the time of Mont Blanc pens have been put into production. During the first instruments of the company producing the writing has been called "simple" obviously implies ease of use. A. Eberstein was one of three creative men who stood behind the simple pen company. However, the first attempt to enter the competitive market of fountain pens has been a failure.
But it was a valuable experience for developers name of Mont Blanc. Creativity unexpectedsolutions to trivial problems, aggressive PR and pleasure - it is the parties named in the success and image of the product.
Mont Blanc is originally from Hamburg, Germany, and has always been a pen to European society. While the former market leader - Scheaffer, Parker, Waterman, - gradually losing the means of advanced information technology (computer entry rule in the world today who claim that?), The Mont Blanc seems to be the only fountain pen producers have been able to adaptthe electronic age and reserves its market share. Writing is more than just a need for a human being. Mont Blanc says that both the right to write! Not bad for a slogan?
Posh customers love the brand. Prices on the status, of course. But the story full of rumors, suspicions, the public relations campaigns and are symbols of each of Mont Blanc pens to pay a lump sum of money to own a piece of art. Mont Blanc Limited Editions easily break through the $ 100,000, and the old editions byGerman factories are coveted by collectors enthusiasts.
It is true that Mont Blanc is not in writing. Well, not exactly write-only. It is a way of bragging, showing off, to enjoy financial freedom. If you have a Mont Blanc pen, you can afford lobster on top of Mont Blanc peak.
A famous marketing campaigns conducted by the Mont Blanc has taken place in the early twenty-first century. 149 people were asked to write a few sentences to the power of words. Why 149?Why is a set of Mont Blanc pens editions the most successful ever. UNICEF joint venture in this case. Each participant received a "$ 4810 thank you" for the words (well, do not expect the words written in the Mont Blanc to be cheap). You can imagine how the company has gained through this campaign? In 2005, sales increased 40%, which covers all expenses and the introduction of charges for profit. Mont Blanc PR department employs people certainly very creative.
However, the premium classRegistry is the heart of business today. Mont Blanc was far from pens and now produces accessories for motorcycles, cars, boats. Leather and sunglasses. Perfume. As you can imagine, anything that leads to the Mont Blanc white star logo arm of the costs and leg. But this is what luxury is all, is not it?
Pen company Mont Blanc is the only manufacturer of fountain pens that have crossed the century, the border effectively increase the volume of business.
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