I got a story to a friend. E 'was the topic July 15 Chicago Tribune. The title says: "P & G is launching a major shift in media spending.
In a move that could affect network television and magazines, consumer products giant Procter & Gamble said Wednesday it is changing how it allocates its media dollars because the company believes it is more efficient to achieve customers only through television and magazines alone.
The article goes onsay they have consolidated their budget of 3.5 billion dollars between the two organizations. If I were a director of television, I'd be a little "worried. After all, P & G is to the second largest behind General Motors. He is the creator of Mr. Clean, Tide, Bounty, Swiffer, Charmin, and many other products.
When you're a giant company like P & G, I do not blame them for trying a variety of different ways to reach their target market, but I tell you that. Theymight want to look more closely at how the position of their products. There is no doubt that their creative messages and ads look great, but many times you still see women portrayed as "little Becky Home Ec-E ': women, singing and showing their lives as" perfect " Owing to the Swiffer!
They should look deeper messages. Is not that television is not in their marketing messages are getting older. The stereotypes are changing, and the world is growing. A closer lookthe male and female roles in society today are the major changes that we see coming from P & G 's ads. The moral of this story is P & G should remain calm and observe how they are positioning their products on television. They should not take budgets than half who have built their brands.
And you? Do you panic when something does not work? Are you one of those people who tried to radio or television and came to the conclusion "not working"? You're not alone, II assure you. Maybe you should get a good overview of the message. I guarantee that's where you fall short. The words you choose make or break any campaign. O represents something that nobody cares and you're offering something nobody wants.
To find the essence of what motivates the organization is unique and can craft the words to force customers to give a shot.
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